low-involvement purchase

low-involvement purchase
марк. покупка с низким участием* (покупка, не предполагающая оценки покупателем товара в момент принятия решения о покупке)

Англо-русский экономический словарь.

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  • low-involvement product — A product that involves the consumer in little or no trouble or deliberation when making a purchase. Such products are invariably cheap; manufacturers try to make them more interesting and appealing by means of advertising with the intention of… …   Big dictionary of business and management

  • Involvement of the People's Republic of China in Africa — This article is primarily about economic relations between the PRC and Africa. For a more general overview, see Sino African relations. The People s Republic of China and Africa Chinese involvement in Africa, which began centuries ago, continues… …   Wikipedia

  • Low Countries, history of — Introduction       history of the Low Countries from prehistoric times to 1579.       For historical purposes, the name Low Countries is generally understood to include the territory of what is today The Netherlands, Belgium, and Luxembourg, as… …   Universalium

  • high-involvement product — A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc. , to compare prices and the products themselves. High involvement products include such… …   Big dictionary of business and management

  • William Low — Infobox Defunct Company company name = William Low plc company fate = Takeover successor = Initially rebranded as Tesco Scotland, then again to be Tesco foundation = 1868 defunct = 2 September 1994 location = Dundee, Scotland, UK industry =… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Gun politics in the United States — Gun politics in the United States, incorporating the political aspects of gun politics, and firearms rights, has long been among the most controversial and intractable issues in American politics.cite book author=Wilcox, Clyde; Bruce, John W.… …   Wikipedia

  • Fast moving consumer goods — Soft drinks are FMCGs Fast moving consumer goods (FMCG)  – or Consumer Packaged Goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non durable goods such as soft drinks, toiletries, and grocery …   Wikipedia

  • Application-specific integrated circuit — An application specific integrated circuit (ASIC) is an integrated circuit (IC) customized for a particular use, rather than intended for general purpose use. For example, a chip designed solely to run a cell phone is an ASIC.In contrast, the… …   Wikipedia

  • Audioload.com — was Singapore based online music portal servicing the Asian music scene. It operated from May 1998 and closed down on December 18 [ [http://web.archive.org/web/20010224192845/www.audioload.com/ Wayback machine Audioload.com shutdown notice] ] ,… …   Wikipedia

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

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