low-involvement purchase

low-involvement purchase
марк. покупка с низким участием* (покупка, не предполагающая оценки покупателем товара в момент принятия решения о покупке)
See:

Англо-русский экономический словарь.

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  • low-involvement product — A product that involves the consumer in little or no trouble or deliberation when making a purchase. Such products are invariably cheap; manufacturers try to make them more interesting and appealing by means of advertising with the intention of… …   Big dictionary of business and management

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  • high-involvement product — A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc. , to compare prices and the products themselves. High involvement products include such… …   Big dictionary of business and management

  • William Low — Infobox Defunct Company company name = William Low plc company fate = Takeover successor = Initially rebranded as Tesco Scotland, then again to be Tesco foundation = 1868 defunct = 2 September 1994 location = Dundee, Scotland, UK industry =… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

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  • Fast moving consumer goods — Soft drinks are FMCGs Fast moving consumer goods (FMCG)  – or Consumer Packaged Goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non durable goods such as soft drinks, toiletries, and grocery …   Wikipedia

  • Application-specific integrated circuit — An application specific integrated circuit (ASIC) is an integrated circuit (IC) customized for a particular use, rather than intended for general purpose use. For example, a chip designed solely to run a cell phone is an ASIC.In contrast, the… …   Wikipedia

  • Audioload.com — was Singapore based online music portal servicing the Asian music scene. It operated from May 1998 and closed down on December 18 [ [http://web.archive.org/web/20010224192845/www.audioload.com/ Wayback machine Audioload.com shutdown notice] ] ,… …   Wikipedia

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium


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